
Shopify Rebellion Welcomes Ludwig and MoistCr1TiKaL as New Co-Owners
In a significant move that is set to reshape the esports landscape, Shopify Rebellion has announced that popular streamers and YouTubers, Charles “MoistCr1TiKaL” White Jr. and Ludwig Ahgren, are joining the organization as co-owners.
The Merger and Its Implications
On January 17, 2025, Shopify Rebellion and Moist Esports officially merged, bringing together two influential forces in the esports world. This merger marks a new chapter for both organizations, combining their strengths to create a more resilient and competitive entity.
Shopify Rebellion, founded in February 2021 by Shopify CEO Tobias Lütke, has rapidly expanded its presence in various esports titles, including StarCraft II, Rocket League, Valorant, Halo, Dota 2, and League of Legends. The organization’s aggressive growth strategy has been driven by its commitment to supporting passionate gamers and independent entrepreneurs, aligning with Shopify’s broader culture.
The New Co-Owners
MoistCr1TiKaL and Ludwig Ahgren, known for their massive followings and influential roles in the streaming and gaming communities, bring a new level of star power to Shopify Rebellion. Their involvement is expected to enhance the organization’s reach and appeal, attracting a broader fanbase and providing additional resources for the teams.
Ludwig Ahgren, a prominent League of Legends streamer, has collaborated with iconic players like Yiliang “Doublelift” Peng and Marc “Caedrel” Lamont. His experience and network will be invaluable as Shopify Rebellion continues to build its League of Legends division, particularly with the upcoming LTA North Conference set to kick off on January 25th.
Expanding Esports Ventures
The merger with Moist Esports is not just about competitive success; it’s about building a sustainable and robust organization for the long term. Shopify Rebellion has already made significant strides in various esports titles:
League of Legends
Shopify Rebellion entered League of Legends esports in September 2023 by acquiring TSM’s League of Legends Championship Series (LCS) franchise slot. Despite a modest debut season, the merger with Moist Esports offers a fresh start and renewed optimism for the upcoming season.
Valorant
Shopify Rebellion has been successful in Valorant, particularly in the Valorant Game Changers series, a circuit for women and other marginalized genders. The team, known as Shopify Rebellion GC, has won the Valorant Game Changers Championship two years in a row, setting high expectations for 2025.
Other Titles
The organization also fields competitive teams in Dota 2, Halo, and Rainbow Six Siege. Recently, Shopify Rebellion acquired the Rainbow Six Siege roster of the former Soniqs team, including two-time SI winner Troy “Canadian” Jaroslawski, ensuring their representation at the Six Invitational 2025.
Strategic Partnerships and Growth
The merger is part of a broader strategy to consolidate resources and strengthen the organization. Shopify Rebellion’s founder, Jeremy Steeves, emphasized the benefits of this union: “Coming together allows us to field more and stronger teams, invest deeper for fans, provide more to our players, and create a singular, more resilient organization over the long term.”
This partnership follows the successful collaboration between Shopify Rebellion and Moist Esports in the North American Valorant Challengers League, known as Moist x Shopify Rebellion (MxS). The joint venture has captured widespread attention and sets the stage for future collaborations between content creators and esports organizations.
Future Outlook
With the inclusion of MoistCr1TiKaL and Ludwig Ahgren, Shopify Rebellion is poised for significant growth. The organization’s ability to attract and retain top talent, combined with the financial and strategic support from Shopify and the star power of its new co-owners, positions it for long-term success in the competitive esports scene.
As Jeremy Steeves reflected on the merger, he urged the fanbases of both Moist Esports and the individual streamers to continue their support: “If you’re a fan of Moist Esports, Charles, or Lud, I hope we can continue to earn your support—it’s not something we’ll ever take for granted.”
This new chapter for Shopify Rebellion is marked by excitement and optimism, as the organization prepares to take on new challenges and achieve greater heights in the world of esports.