Eternal Fire and Melbet Announce New Partnership

In a significant move to bolster its esports endeavors, Turkish esports organization Eternal Fire has partnered with online betting company Melbet. This collaboration is set to enhance Eternal Fire’s presence in the competitive gaming scene and provide additional support to its teams.

Partnership Details

The partnership between Eternal Fire and Melbet was officially unveiled during Eternal Fire’s opening game against Fluxo in the BLAST Bounty Spring 2025 Counter-Strike 2 event. As part of this deal, Melbet’s logo will be featured on the player jerseys of Eternal Fire’s esports rosters during competitions. This visual endorsement is just the beginning of a comprehensive partnership that includes various activations and community engagement initiatives.

Community Engagement and Activations

Eternal Fire and Melbet plan to host several events, including player autograph sessions, to foster a stronger connection between the team and its fans. Melbet is also committed to helping Eternal Fire grow its FACEIT Club, a platform with over 20,000 members where fans can interact and engage with the organization.

Support for Multiple Rosters

The partnership extends beyond just the Counter-Strike team; it also includes support for Eternal Fire’s PUBG roster. This dual support underscores Melbet’s commitment to the broader esports ecosystem within the organization.

Recent Achievements and Roster Changes

Eternal Fire has been making waves in the Counter-Strike scene, finishing second in Season 20 of the ESL Pro League and reaching the quarter-finals of the 2024 PGL Copenhagen Major. Prior to the BLAST Bounty event, the organization made key roster changes, moving Buğra ‘Calyx’ Arkın to its inactive roster and adding Samet ‘jottAAA’ Köklü to its starting lineup.

Commercial Expansion

This partnership with Melbet marks a period of commercial expansion for Eternal Fire. Earlier in January, the organization announced deals with digital collectible platform Kolex and pizza chain Pizza il Forno. These partnerships indicate a strategic push to diversify and strengthen the organization’s financial and operational capabilities.

Melbet’s Commitment to Esports

Melbet, known for its extensive sports and esports betting platform, is eager to support Eternal Fire’s growth. “We’re proud to partner with Eternal Fire. They’ve not just been part of Turkish CS history, they’ve written it,” said a Melbet representative. The partnership aims to help Eternal Fire achieve greater heights, deliver victories for their fans, and showcase the passion for Counter-Strike in Turkey.

Esports Betting and Community Growth

Melbet’s involvement in esports goes beyond just sponsoring teams; it also provides a robust platform for esports betting. Users can bet on a wide range of esports disciplines, including Valorant, StarCraft II, Rainbow Six, and more. This comprehensive betting platform aligns with Eternal Fire’s goal of engaging its community through various channels, including competitive betting and fan interactions.

Future Outlook

With Melbet’s support, Eternal Fire is poised to continue its upward trajectory in the esports world. The organization’s commitment to community engagement, combined with Melbet’s extensive resources and expertise in esports betting, sets the stage for a successful and engaging partnership that will benefit both parties and the broader esports community.

By partnering with Melbet, Eternal Fire is not only securing financial support but also gaining a partner that understands the nuances of the esports industry. This collaboration is expected to enhance the overall experience for fans, provide new opportunities for the team, and solidify Eternal Fire’s position as a leading force in Turkish and international esports.